About Your Reformer
Your Reformer is a global leading Pilates reformer brand, serving studios, instructors, and home practitioners through premium equipment, accessories, and education. Our direct-to-consumer (DTC) channel is more than ecommerce - it is a critical growth engine and a core touchpoint for our global Pilates community, where trust, expertise, and performance define the experience.

Role Purpose

The DTC Sales Manager is responsible for driving regional direct-to-consumer revenue performance through strong day-to-day trading, sales leadership, and commercial execution.

Reporting to the Director of Ecommerce Sales, this role translates regional objectives into clear sales plans and performance priorities, while staying closely connected to daily trading metrics, customer engagement, and team execution. Balancing commercial insight with hands-on leadership, the DTC Sales Manager drives sustainable revenue growth, conversion optimisation, and premium customer experience across all DTC touchpoints.

This role supports our US DTC region. While we have an office in Anaheim, California, the position can be based anywhere in the US, with occasional travel required.

Regional (US) DTC Sales Leadership

• Own daily regional DTC sales performance across revenue, conversion, AOV and product sell through
• Translate global DTC strategy into region-specific sales plans, forecasts, and execution priorities
• Coach and develop the ecommerce sales team through live support, feedback, and practical selling techniques

Trading & Performance Management

• Oversee daily, weekly, and monthly trading performance including revenue, conversion, AOV, and sell-through
• Monitor site performance, customer behaviour, and campaign results, identifying opportunities for optimisation
• Drive optimisation across merchandising, pricing, promotions, and product storytelling

Customer Engagement & Sales Excellence

• Champion a premium, consultative sales approach across all DTC touchpoints (chat, email, social, virtual selling)
• Ensure the DTC sales experience reflects Your Reformer’s position as a trusted Pilates authority
• Stay close to customer conversations to inform strategy, product priorities, and messaging
• Actively sell through chat, email, and social channels, setting the standard for customer engagement
  

Team Leadership & Capability Building

• Lead, coach, and develop the regional DTC sales team, setting clear expectations and performance standards
• Build a high-performance culture focused on accountability, skill development, and customer impact
• Coach through action and insight, balancing autonomy with hands-on guidance

Cross-Functional Collaboration

• Partner with Marketing to align campaigns, launches, and content with commercial priorities
• Work with Ecommerce and Operations to improve site performance, fulfilment experience, and scalability
• Provide regional sales insight to Product and Leadership teams to influence range, inventory, and innovation decisions
  

Key Performance Indicators (KPIs)

• US DTC revenue growth and profitability
• Conversion rate, AOV, and assisted conversion performance
• Product sell-through and campaign effectiveness
• Customer satisfaction, repeat purchase, and lifetime value
• Team performance, responsiveness, and quality of engagement

Skills & Experience

• Proven leadership experience in DTC, ecommerce, or digital retail sales (premium, fitness, or wellness preferred)
• Strong commercial acumen with experience owning regional or multi-market revenue targets
• Ability to balance strategic planning with hands-on trading and execution
• Data-driven decision-maker with strong analytical and performance management skills
• Confident, people-first leader who builds trust and capability through action
• Experience with Pilates, fitness equipment, or high-consideration products highly regarded
  

If you’re passionate about DTC, love being close to the customer, and want to lead growth for a premium wellness brand across US, we’d love to hear from you. Apply now or email your CV to careers@yourreformer.com.au.

About The Role:

We’re looking for a detail-oriented, fast, and highly autonomous full time Graphic Designer to support our marketing and ecommerce teams with the creation of performance-driven creative. You will be responsible for producing a high volume of visual assets across paid media, ecommerce, product launches, email marketing, and print, ensuring everything aligns with the Your Reformer brand while delivering strong commercial results.

This role suits someone who is extremely efficient, proactive, and comfortable owning projects from brief to final delivery.

Our HQ is based in Mornington, Victoria, where most of our Marketing team are located. However, we’re open to candidates across Australia who are comfortable working fully remotely.

Key Responsibilities:

Performance & Paid Media Creative

• Design high-performing creative assets for Meta, Google, TikTok, and other paid channels
• Rapidly iterate and produce multiple ad variations to support testing and scaling campaigns
• Work closely with the marketing team to optimise creatives based on performance insights

Ecommerce & Website Assets

• Create and update homepage banners, landing pages, product pages, and promotional graphics
• Design product launch assets and campaign visuals
• Ensure consistency across the ecommerce experience and maintain strong brand standards

Email & Marketing Design

• Produce creative for email marketing campaigns, flows, and promotions
• Support marketing initiatives with visual assets across digital channels

Print & Brand Collateral

• Design print materials, including packaging inserts, brochures, event materials, and retail assets
• Ensure all print work meets high-quality production standards

Brand Consistency

• Maintain a consistent visual identity across all touchpoints
• Ensure all deliverables align with Your Reformer’s premium brand positioning

What We’re Looking For:

Core Skills

• 3+ years experience in graphic design (preferably ecommerce or DTC brands)
• Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong understanding of performance-driven creative for paid advertising
• Experience designing for both digital and print production
• Extremely detail-oriented with a strong design eye
• Very fast and efficient at producing high-quality work
• Able to translate briefs independently with minimal direction
• Comfortable working in a fast-paced, high-output environment
• Highly organised with strong file management and workflow processes
  

Bonus Skills

• Experience designing for ecommerce brands
• Familiarity with Figma or web design tools
• Motion design or basic video editing for ads
• Understanding of conversion-focused design

Why Join Your Reformer

• Work with a rapidly growing global ecommerce brand
• Be part of a high-performance, creative team
• Opportunity to contribute to major product launches and campaigns
• Flexible working environment

If you’re a creative, brand-driven Graphic Designer with 3+ years of experience and a passion for bringing ideas to life through engaging visuals, we’d love to hear from you. If you’re excited by the idea of shaping the creative of a fast-growing wellness brand, please send your resume, portfolio, and cover letter to careers@yourreformer.com.au.

About Your Reformer

Your Reformer is a rapidly growing global brand helping make reformer Pilates more accessible worldwide. Our reformers are used by studios, instructors and home users across multiple international markets, and we continue to expand our reach every year.

Content and community sit at the center of our growth. We believe great brands are built through consistent storytelling, platform-native content and meaningful engagement with audiences.

As we scale our social media presence, we’re looking for someone who is excited to help execute high-performing short-form content and support the growth of our social platforms.

About the Role

We are looking for a full time highly capable Social Media Coordinator who will support the execution and growth of our short-form video ecosystem - specifically YouTube Shorts, TikTok and Facebook, while also supporting Instagram content scheduling and community engagement. 

This role blends hands-on content creation with platform-level execution.

You will not simply “post content.” You will help implement high-performing content systems that drive awareness, engagement and sales. 

You will work closely with our Brand Manager, who sets overall brand and campaign direction. You are responsible for helping translate that direction into platform-native content that performs. 

This role is full time and based hybrid between our Mornington HQ and remotely.

Key Responsibilities:

Core Ownership Areas 
Platform Execution (YouTube Shorts, TikTok, Facebook) 

• Support the execution of growth strategies across short-form platforms 
• Assist in implementing content pillars for each platform 
• Identify trends and platform opportunities 
• Support development of repeatable content formats 
• Assist with platform-specific KPIs 
• Contribute to testing frameworks (hooks, formats, CTAs, cadence) 
  

Content Creation & Execution 

• Film and edit short-form video content 
• Repurpose long-form or campaign content into short-form 
• Write platform-native captions and hooks 
• Schedule and manage posting cadence across platforms 
• Schedule Instagram posts and stories according to the marketing calendar 
• Execute content calendars aligned to campaign strategy 
• Support reactive or trend-based content opportunities 

This role requires speed, attention to detail and consistency in execution. 

Campaign Translation 

Working alongside the Brand Manager, you will: 

• Translate campaign messaging into platform-ready content 
• Adapt hero creative into short-form variations 
• Support content rollouts for product launches 
• Ensure consistency of voice and positioning across platforms 
• The Brand Manager sets the campaign narrative, and you help translate it into content that performs across each platform.
  

Community Engagement 

You will support daily engagement across our social channels. 

• Monitor and respond to comments and messages across social platforms 
• Respond to tagged customer content and repost relevant content to stories 
• Engage with the community to support brand loyalty and advocacy 
• Escalate customer service issues to the appropriate internal teams 
• Strong community engagement helps strengthen brand trust and customer relationships. 

What We’re Looking For:

Essential Skills:

• 1–3+ years managing TikTok, Instagram, YouTube Shorts or Facebook accounts 
• Strong understanding of short-form video platforms 
• Basic filming and editing skills (CapCut, Premiere Pro, etc.) 
• Understanding of short-form content trends and platform behaviour 
• Strong organisational skills and attention to detail 
• Ability to follow a content calendar and execute consistently 
• Proactive, reliable and comfortable working in a fast-paced environment 

Bonus Skills:

• Ecommerce experience 
• Experience supporting organic content alongside paid media 
• Experience working with founder-led or brand-led businesses 
• Basic understanding of social media analytics and reporting 
  

What Success Looks Like :

• Consistent and accurate execution of the content calendar 
• Increased platform engagement and audience growth 
• Active and responsive community management 
• Reliable publishing cadence across platforms 
• Clear contribution to social media performance and campaign rollouts 

How to Apply:

If this sounds like the right role for you, we’d love to hear from you!

Please apply via link or send your resume, along with any examples of social media accounts or content you’ve worked on, to careers@yourreformer.com.au.

About Your Reformer

Your Reformer is a global leading Pilates reformer brand, serving studios, instructors, and home practitioners through premium equipment, accessories, and education. As we continue to grow across the European and UK markets, this role will play a key part in ensuring a seamless, reliable, and scalable international logistics operation.

Role Purpose

The Senior Logistics Coordinator – International is responsible for overseeing end-to-end logistics operations across the UK and European markets for Your Reformer products. This role ensures efficient inbound, outbound, and internal distribution processes for both B2B and direct-to-consumer (DTC) channels, while supporting the international logistics team and driving operational excellence.

This is a hands-on as well as managerial role. You will be expected to support the Logistics Coordinator through day-to-day volumes, while also building and implementing a robust, sustainable framework to support the business as it continues to grow.

Customer experience is a critical component of this role. Logistics is a major touchpoint in the customer journey, and this position plays a key role in ensuring customers and partners receive a smooth, reliable, and positive delivery experience. The role requires a strong customer-first mindset, with the ability to confidently handle customer calls, written communications, and delivery-related enquiries.

We are open to this role being based within the Netherlands or United Kingdom Region as it is completely remote!

Key Responsibilities

Operational Management

• Oversee end-to-end logistics operations across inbound, outbound, and internal distribution for B2B and DTC channels.
• Support delivery planning, coordination, and warehouse activities as required, including stock checks and cycle counts probably take this out.
• Build strong working relationships with 3PL & logistics partners, including regular engagement and site visits where required.
• Liaise with carriers and identify opportunities to build or optimise transport partnerships, including specialised providers for regional or rural deliveries.
• Maintain a high level of product knowledge across premium reformer equipment and digital offerings to support logistics decisions, resolve delivery queries, and ensure a positive customer and partner experience.

Team Support & Leadership

• Provide day-to-day operational support to the Logistics Administrator – International, assisting with prioritisation, problem-solving, and decision-making.
• Act as the escalation point for operational issues, delays, or supplier challenges.
• Mentor and coach the Logistics Coordinator – International, supporting capability building, knowledge transfer, and professional development.
• Provide operational coverage during periods of absence within the logistics team to ensure continuity of service.

Performance & Continuous Improvement

• Establish & monitor operational KPIs across international logistics functions.
• Identify and support continuous improvement initiatives to enhance efficiency, service levels, and cost control.
• Contribute to process development and standardisation as the international function scales.

Compliance & Risk Management

• Ensure logistics operations comply with UK and relevant European regulations.
• SOP documentation, processes, and controls to meet compliance and operational standards.

Skills & Experience

• Proven experience in logistics or supply chain roles, ideally across international markets.
• Experience managing or coordinating 3PL providers and transport carriers.
• Exposure to both B2B and DTC distribution environments.
• Strong customer service experience, with the ability to handle customer calls, written communications, and delivery-related enquiries professionally.
• Strong problem-solving skills and the ability to manage operational escalations.
• Experience mentoring or supporting team members.
• Familiarity with UK logistics and regulatory requirements.

Key Attributes

• Highly organised process driven with strong attention to detail.
• Proactive and solutions-focused mindset.
• Customer-first approach with strong written and verbal communication skills, along with solid Excel capability.
• Strong communication and stakeholder management skills.
• Comfortable working across time zones in a global business.
• Adaptable and hands-on in a fast-growing environment.

If you are interested in applying for this role, we would love hear from you! Please reach out via email to careers@yourreformer.com.au

About Us:
Your Reformer is a fast-growing, design-led Pilates brand redefining the modern fitness experience. With a strong focus on innovation, community and premium studio environments, we continue to expand our footprint across Australia. As we scale, we’re building a high-performing team that blends creativity with commercial discipline, ensuring we deliver both an exceptional customer experience and sustainable business growth.

About the Role:
This role supports the finance team and business units with accurate reporting, structured forecasting support and practical commercial insights.

You will assist with month-end processes and key reporting deadlines, support incentive and other commercial calculations, maintain pricing tools and key commercial terms, contribute to forecasting and budgeting processes, and provide clear analysis and commentary to the business. The role suits someone who enjoys structured analytical work, improving processes and partnering with operational teams.

Key Responsibilities

Reporting, Analysis and Month-End Support

• Support the finance team during month-end close and other key reporting deadlines.
• Prepare and update regular reports for revenue, margin and key KPIs using established templates.
• Perform variance analysis (actuals vs budget/forecast), identify and summarise key drivers, and escalate issues where required.
• Respond to ad hoc data requests using Excel and finance systems.

Commercial Calculations and Controls

• Maintain trackers and supporting schedules for commissions, rebates, incentives or other commercial arrangements as required.
• Perform regular calculations using agreed rules and templates, ensure outputs are audit-traceable, reconcile where required and resolve straightforward queries.
• Maintain clear documentation of commercial rules and assist with testing changes to plans or structures.

Pricing and Commercial Support

• Maintain pricing sheets, rate cards and documented summaries of approved pricing, discounts and commercial terms.
• Update pricing models for new products, locations or customer agreements as directed.
• Perform margin and pricing analysis by customer, product or channel to support commercial decision-making.

Forecasting and Budgeting Support

• Assist in the annual budgeting and periodic re-forecasting processes by updating templates with latest actuals and assumptions.
• Load budgets and forecasts into reporting systems and validate data for accuracy and completeness.
• Maintain rolling forecast files and supporting schedules under direction of the finance team.

Business Partnering

• Provide first-line finance support to sales, operations and other teams on routine queries.
• Explain results and reports in clear, non-technical language, escalating more complex matters as required.
• Attend key team meetings to understand upcoming activity that may impact revenue, costs or commercial arrangements and communicate relevant insights to finance.

Data, Systems and Process

• Maintain key finance and commercial data to ensure system accuracy and consistency.
• Maintain appropriate version control and documentation standards across finance files.
• Assist in improving spreadsheets, templates and basic controls relating to reporting and commercial processes.
• Support implementation or enhancement of reporting tools led by the finance team.

About You

• Degree in Accounting, Finance, Commerce, Economics or similar.
• Experience in a finance, commercial, business analyst or accounting role.
• Strong Excel capability (pivot tables, lookups, core formulas) and comfort working with structured data.
• Exposure to management reporting, budgeting/forecasting or financial analysis in a commercial environment is advantageous.
• Strong communication skills, with the ability to explain financial information clearly to non-finance stakeholders.
• High attention to detail, particularly in calculation-driven and pricing-related work.
• Organised and proactive, comfortable working to structured deadlines and managing both routine responsibilities and ad hoc analysis.

If you’re excited by the idea of turning data into actionable insights, supporting business growth, and partnering with operational teams to make a real commercial impact, we’d love to hear from you. Please apply via the link with your resume and a cover letter outlining your experience and why this role excites you. Alternatively, you can email your application directly to careers@yourreformer.com.au.

About The Role:

Your Reformer is on a mission to challenge the status quo of reformer pilates for the modern world. Whether our customers are seeking personal wellness or looking to elevate their business offerings, we make pilates more accessible to all. Join us in creating a world where self-care is celebrated and everyone can experience the transformative power of reformer pilates.

We have had exponential growth and the team is expanding. We’re excited for an experienced and savvy full time Commercial Account Manager to have not only a strong focus on wholesale accessory account sales and management, but also to ensure a seamless experience for our commercial customers, from delivery and installation to ongoing support for our cutting-edge digital suite of products. This role will be integral in managing and supporting our boutique and key accounts across the US region.

You will report directly to the Customer Experience Manager, ensuring a collaborative team effort for the excellent account management of our commercial clients. Your role will not only ensure a smooth installation and building customer relationships post sales, you will also identify opportunities for upsell of wholesale accessories, management of digital solutions and maintain an excellent relationship with the clients to retail preventative maintenance schedules as well as promote repeat purchases with the business.

We would ideally like this role hybrid work from home and from out Anaheim office.

Key Responsibilities:

• Act as one of the primary customer contacts before, during, and after installation phases.
• Post sale enquiry support where required for current and new customers
• Ensure adherence to all KPI’s set by the Customer Experience Manager
• Ensure Sales/Lead software systems are maintained, up to date and effective (such as Pipedrive or HubSpot).
• Use tonality aligned to the brand and marketing strategy
• Upskill in pilates knowledge and ensure up to date in product knowledge and pricing to ensure effective communication with customers
• Identify upsell opportunities including opportunities for process improvement
• Nurturing the post-sales relationship between Your Reformer and its B2B customers
• Working cohesively cross functionally to ensure white glove service for our customers, end to end

Wholesale Accessories

• Nurture customer relationships, in particular wholesale customers for the purpose of encouraging replenishment purchases, education on new product launches, as well as any other upsell opportunities
• Collaborate with Commercial Marketing team to provide feedback and monitor trends for accessory stock.
• Prepare pricing quotations for wholesale (when required)
• Assist with incoming wholesale customer enquiries on multiple sales channels for AU & NZ (when required).

Digital Solutions

• Liaise with Logistics Manager and Coordinator with regards to commercial installs, kiosk set ups, ensuring the process runs as smooth as possible
• Assist with the setup of our industry-leading digital Pilates products for each customer, including hardware testing and preparation prior to installation.
• Conduct customer onboarding and training sessions on our product suite.
• Initial Kiosk set up coordinator for client installation inclusive of maintaining seamless communication with client.
• Provide support with international and European tech support overflow when required.

What we are looking for:

• 3+ years experience in customer onboarding/relationship/account management, customer service, and support.
• Positive and proactive mindset, with strong communication and relationship-building skills.
• Excellent problem-solving abilities and effective time management.
• Ability to work independently, prioritize tasks, and maintain composure in unexpected situations.
• Experience with international shipping requirements advantageous
• Demonstrated ability and desire to work collaboratively across timezones and different teams
• Tech-savvy with a solid understanding of web-based systems; experience with fitness industry software is advantageous.
• Experience with HubSpot advantageous (or similar Sales/Lead software systems)
• Demonstrate initiative in the role and ability to mulitask
• Customer service/call centre and/or retail sales experience
• A passion for health and wellness, Reformer pilates experience advantageous
• Highly organized, energetic and enthusiastic; A strong work ethic

If you’re passionate about building strong client partnerships, driving commercial growth, and working closely with customers to deliver results, we’d love to hear from you. Join us and help grow a premium wellness brand across the US. Apply now or email your CV to careers@yourreformer.com.au.