About Your Reformer

Your Reformer is a fast-growing global fitness technology company redefining how people experience Pilates. We design and manufacture premium reformer machines and deliver innovative on-demand software solutions for both DTC and B2B customers worldwide.

At the intersection of hardware, software, and wellness, our technology powers studios, instructors, and individuals across the globe. We’re building scalable, high-performance platforms that support eCommerce, content delivery, and connected fitness experiences-backed by a collaborative, pragmatic engineering culture.

About the Role

We’re looking for a mid-level Software Engineer (Backend) to support the development and scaling of our backend systems and services. This role is hands-on and delivery-focused, working primarily with NodeJS, GraphQL, and SQL/PHP, and collaborating closely with frontend and mobile engineers.

Reporting to the Lead Engineer, you’ll contribute to backend development, API design, and DevOps workflows while growing your skills in system design, performance optimisation, and cloud infrastructure. This role suits an engineer who is comfortable working independently on well-defined problems and eager to deepen their technical capability.

This role will be working Hybrid from our Mornington HQ.

Key Responsibilities

• Develop and maintain backend services using NodeJS, GraphQL, and SQL/PHP.
• Build and extend APIs that support web and mobile applications.
• Collaborate with frontend and mobile engineers to ensure reliable and efficient data integration.
• Contribute to CI/CD pipelines, build automation, and deployment processes.
• Assist with database schema design, query optimisation, and performance tuning.
• Write and maintain unit, integration, and API-level tests.
• Support system reliability, monitoring, and security best practices.
• Participate in code reviews, sprint planning, and technical discussions.
• Work with the Lead Engineer to implement architectural patterns and technical standards.
• Assist with troubleshooting production issues and resolving bugs in a timely manner.

Skills & Experience

• 3–5 years professional experience in backend or full stack development.
• Strong experience with NodeJS, GraphQL, and SQL (PostgreSQL or MySQL).
• Working knowledge of PHP for integrations or legacy systems.
• Familiarity with ReactJS and NextJS to support full stack collaboration.
• Experience with CI/CD pipelines, Docker, and Git-based workflows (e.g. GitHub Actions).
• Exposure to cloud platforms such as AWS or GCP.
• Solid understanding of backend security, testing practices, and performance optimisation.
• Experience writing unit and integration tests.
• Comfortable working in an Agile delivery environment.
• Preferred experience- DevOp

Nice to Have

• Experience mentoring graduate or junior engineers.
• Exposure to microservices, caching (Redis), or event-driven systems.
• Familiarity with monitoring and observability tools (Datadog, New Relic, Prometheus).
• Exposure to serverless or container orchestration tools (e.g. Kubernetes).
• Interest in learning more about system design and cloud architecture.

If you are a passionate Backend Engineer or full stack Dev, we would love to hear from you! Please apply, or email us at careers@yourreformer.com.au.

Only successful applicants will be contacted due to the high volume Your Reformer receives in recruitment drives.

About Your Reformer

Your Reformer is a fast-growing global fitness technology company redefining how people experience Pilates. We design and manufacture premium reformer machines and deliver innovative on-demand software solutions for both DTC and B2B customers worldwide.

At the intersection of hardware, software, and wellness, our technology powers studios, instructors, and individuals across the globe. We’re building scalable, high-performance platforms that support eCommerce, content delivery, and connected fitness experiences-backed by a collaborative, pragmatic engineering culture.

About the Role

We’re looking for a Senior Software Engineer with strong expertise in frontend and mobile application development to build and evolve high-quality web and mobile experiences. This role has a strong focus on ReactJS, NextJS, and React Native, while working closely with backend engineers through NodeJS and GraphQL APIs.

As a senior individual contributor, you’ll take ownership of frontend and mobile delivery, contribute to architectural decisions, and help uplift engineering standards across the team. While this is not a people-management role, technical leadership, mentoring, and ownership are key expectations.

Key Responsibilities

• Design, build, and maintain scalable, performant, and accessible web and mobile interfaces using ReactJS, NextJS, and React Native.
• Take ownership of frontend and mobile architecture decisions, including state management, performance optimisation, and component strategy.
• Collaborate closely with backend engineers to design and integrate NodeJS, GraphQL, and REST APIs.
• Build and maintain reusable components and shared design systems.
• Ensure best practices across testing, accessibility (WCAG), SEO, and security.
• Lead mobile app delivery across iOS and Android, including build, release, and ongoing updates.
• Contribute to and improve CI/CD pipelines, build automation, and deployment processes.
• Participate in and lead code reviews, providing guidance and mentoring to less experienced engineers.
• Work closely with product managers and designers to translate business requirements into well-engineered solutions.
• Identify, diagnose, and resolve performance and reliability issues across platforms.
• Champion continuous improvement in engineering standards, tooling, and workflows.

Skills & Experience

• 5+ years professional experience as a Software Engineer, with a strong frontend focus.
• Advanced experience with ReactJS, NextJS, and React Native in production environments.
• Solid backend integration experience using NodeJS, GraphQL, and REST APIs.
• Working knowledge of SQL and PHP (or similar backend technologies).
• Hands-on experience with CI/CD pipelines, build automation, and containerisation (e.g. GitHub Actions, Docker).
• Strong testing practices using Jest, Cypress, React Testing Library, or equivalent.
• Experience managing mobile app deployments to the App Store and Google Play.
• Strong understanding of UX/UI principles, responsive design, and accessibility standards.
• Comfortable making technical trade-offs and communicating decisions clearly to both technical and non-technical stakeholders.

Nice to Have

• Strong experience with TypeScript across web and mobile codebases.
• Familiarity with Expo or advanced React Native tooling.
• Experience with GraphQL subscriptions or real-time data.
• Experience contributing to or owning design systems.
• Mobile CI/CD tooling experience (Fastlane, Bitrise, App Center).
• Experience with monitoring and analytics tools (Firebase, Sentry, Amplitude).
• Previous experience acting as a domain owner for frontend or mobile platforms.

If you are a passionate Senior Software Engineer (Frontend & Mobile), we would love to hear from you! Please apply, or email us at careers@yourreformer.com.au

Only successful applicants will be contacted due to the high volume Your Reformer receives in recruitment drives.

About Us
We are a fast-growing global B2B eCommerce and wholesale brand specialising in reformer Pilates and on-demand fitness software for studios, gyms, health professionals, and commercial partners across the United States, Australia, and New Zealand.

Our focus is on supporting businesses with premium Pilates equipment and digital solutions that help them grow, retain clients, and scale sustainably. As our global B2B footprint continues to expand, we are seeking an Email & Digital Coordinator – B2B to support the execution of targeted, commercial-focused email and digital campaigns across key regions.

This role is Part Time- 4 days a week- x6 hours per day hybrid from our Mornington HQ.

Role Overview
The Email & Digital Coordinator – B2B plays a key role in executing end-to-end B2B email marketing and digital support activities for our commercial audience, including wholesale partners, studio owners, and business customers.

Reporting to the Marketing Manager – B2B, this role is hands-on and execution-focused, supporting campaign builds, deployment, segmentation, analytics, and ongoing optimisation across our commercial marketing programs at Your Reformer.

You will also support digital wholesale sales channels through Shopify, including blog updates, SEO optimisation, promotions, product configuration, and backend maintenance relevant to B2B customers.

The ideal candidate is detail-oriented, technically capable, and comfortable working across multiple regions, stakeholders, and commercial priorities, with strong time management and organisational skills.

Key Responsibilities

• Execute end-to-end B2B EDM campaigns across HubSpot, including building, testing, scheduling, and deployment
• Segment and maintain B2B contact lists, ensuring clean data and accurate targeting by region, customer type, and lifecycle stage
• Support the Head of Marketing – B2B and Marketing Manager – B2B with campaign planning, automation, and lead-nurture workflows
• Review campaign performance and provide insights to improve engagement, conversion, and retention across commercial audiences
• Ensure brand consistency, messaging accuracy, and adherence to B2B email best practices
• Collaborate closely with sales, marketing, and product teams to align campaigns with commercial priorities and sales initiatives
• Contribute to improving internal email processes, documentation, templates, and reporting
• Assist with additional B2B digital marketing and wholesale support tasks as required
  

Essential Skills & Experience:

• Experience executing email marketing campaigns, ideally within B2B, wholesale, or commercial environments
• Strong attention to detail and excellent organisational skills
• Ability to work independently across multiple regions, time zones, and deadlines
• Basic understanding of SEO and digital content management
• Comfortable working with CRM platforms and marketing automation tools

Highly Desirable

• HubSpot experience
• Shopify backend experience, including blog updates, product setup, and promotions for B2B or wholesale channels
• Experience within eCommerce, wholesale, or fitness/wellness industries
• Basic HTML knowledge for email formatting
  

Why You’ll Love Working With Us

• Be part of a fast-paced, innovative B2B-focused global brand transforming the Pilates and digital fitness space
• Part-time structure with flexibility with a great culture
• Opportunity to shape and support commercial marketing campaigns across multiple international markets
• Exposure to a global scaling business so plenty of opportunity to grow!

If you are a passionate about B2B Email & Digital Marketing we would love to hear from you! Please apply, or email us at careers@yourreformer.com.au

Only successful applicants will be contacted due to the high volume Your Reformer receives in recruitment drives

About The Role

We’re looking for a strategic, creative, and commercially minded Head of Marketing - Direct to Customer to lead our direct-to-consumer growth journey.

This is a senior leadership role responsible for defining and delivering an end-to-end marketing strategy that drives brand growth, customer acquisition, and long-term loyalty.

You’ll own brand strategy, campaign execution, budget management, and performance optimisation - while building impactful brand collaborations that expand reach, relevance, and cultural influence.

Reporting directly to the Founder, this role plays a critical part in shaping the future of the brand and delivering meaningful, profitable growth. The role is full time and hybrid working in the HQ in Mornington.

What You’ll DoStrategy & Planning

• Define and execute the DTC marketing strategy aligned to business growth objectives
• Own brand positioning, messaging, and pricing strategy
• Build and manage annual and quarterly marketing plans, including always-on activity and major launches
• Develop an innovation pipeline to support future growth
• Lead market, customer, and competitor research to inform strategic decisions
  
  

Campaigns & Execution

• Design, execute, and optimise integrated marketing campaigns across digital and traditional channels
• Ensure consistent, compelling brand storytelling across all consumer touchpoints
• Own and champion the marketing calendar, ensuring clear prioritisation and on-time delivery
• Project manage campaign and launch timelines to ensure flawless execution
• Brand & Strategic Collaborations
• Identify, develop, and execute strategic brand collaborations aligned to brand values and growth goals
• Evaluate partnership opportunities for reach, relevance, and commercial impact
• Lead collaboration planning, execution, and performance measurement
• Leverage partnerships to drive customer acquisition, engagement, and brand credibility
  

Budget & Performance Management

• Own and optimise marketing budgets across channels and campaigns
• Forecast performance, manage spend, and ensure strong ROI
• Track, analyse, and report on marketing performance and insights
  

Leadership & Cross-Functional Collaboration

• Build, lead, and develop a high-performing marketing team
• Partner closely with internal stakeholders across the business
• Act as a proactive member of the senior leadership team, reporting on performance, risks, and opportunities
  

Reporting & Optimisation

• Deliver monthly, quarterly, and annual performance reporting
• Continuously optimise campaigns, channels, and spend
• Identify opportunities to improve processes, efficiency, and speed to market
  

Why Join Us

• Direct access and influence working with Your Reformer Founder
• Opportunity to shape and scale a high-growth DTC brand
• High ownership, autonomy, and impact
• A role where creativity, performance, and strategy truly intersect
  

If you’re passionate about building a premium brand, driving DTC growth, and creating high-impact marketing for a high-end product, we’d love to hear from you. Please email your application to careers@yourreformer.com.au

The Role

We are seeking an experienced Bookkeeper to join our Finance team on a full-time basis, working from our Mornington office. This is a hands-on role with a strong emphasis on accounts payable, supporting the day-to-day transactional finance operations of the business.

You’ll be responsible for ensuring accurate and timely processing of supplier payments, maintaining clean reconciliations, and supporting month-end processes. The role will also support accounts receivable activities where required and contribute to ongoing system and process improvements as the business continues to grow.

Key Responsibilities

• Manage end-to-end accounts payable, including processing supplier invoices, payment runs, and expense reimbursements.
• Ensure supplier invoices are accurate, approved, and processed in line with agreed terms.
• Maintain strong relationships with suppliers and resolve invoice or payment queries promptly.
• Support accounts receivable processes, including invoicing, receipts, and follow-up of outstanding balances as required.
• Perform bank, credit card, and balance sheet reconciliations.
• Maintain accurate and up-to-date financial records across all ledgers.
• Assist with month-end close, including journals and reporting support.
• Support cash flow monitoring and payment scheduling.
• Work closely with the Finance team on system improvements and automation initiatives.
• Provide general finance and administrative support as required.

About You

• Proven experience in a Bookkeeper or similar transactional finance role, with a strong focus on accounts payable.
• Solid understanding of accounts payable processes, reconciliations, and month-end support.
• Hands-on experience with Xero or similar accounting software is required, with NetSuite experience essential.
• Experience using Airwallex or similar international payment platforms will be viewed favourably.
• High level of attention to detail with excellent numerical accuracy.
• Highly organised, with the ability to manage multiple priorities and deadlines.
• Strong communication skills, comfortable liaising with internal stakeholders and external suppliers.
• Able to work independently while contributing positively within a collaborative team.

If you are interested in applying for the position, please email through your resume to careers@yourreformer.com.au