Your Reformer is an innovative, fast-scaling brand redefining the reformer Pilates experience, bringing studio-quality reformers and digital fitness solutions into homes, gyms, and commercial spaces. With our premium product design, proprietary ReformerPro software, and strategic global partnerships, we are transforming how fitness and wellness are experienced across the world.

Our mission is to make reformer pilates more accessible, and to empower movement through innovation and meaningful partnerships with health clubs, boutique studios, and wellness operators globally.

As the Head of Commercial Sales (APAC) for the Fitness Vertical, you will lead Your Reformer’s commercial growth across the Australasia region with a focus on gyms, health clubs, and wellness facilities. You will shape and execute a sales strategy that integrates digital and hardware offerings, positioning Your Reformer as the leading brand in connected Pilates and fitness solutions.

You’ll drive new business opportunities, build strategic partnerships, and develop a scalable digital-first sales approach that connects our physical equipment with ReformerPro’s digital capabilities. This role demands strong leadership, a hunter mindset, and a deep understanding of both fitness operations and digital sales ecosystems.

This role will be based in Mornington, Victoria, with flexible hybrid work from home arrangements.

Key Responsibilities:

Strategic & Commercial Leadership

• Develop and execute the APAC commercial sales strategy with a focus on the fitness and health club vertical.

• Define and achieve quarterly and annual revenue goals for the AU/NZ/ASIA market.

• Identify opportunities to integrate digital subscriptions and connected fitness offerings with hardware sales.

• Work closely with the CEO and Global Commercial Team to align regional objectives with global growth initiatives.

• Represent Your Reformer at key industry expos and trade events across the APAC region

Business Development & Partnerships

• Build and manage strategic relationships with major gym chains, boutique studios, health clubs, and wellness operators.

• Develop partnerships with digital fitness platforms, equipment distributors, and software providers to expand reach and enhance the ReformerPro ecosystem.

• Oversee pipeline management in CRM (Hubspot/Pipedrive), ensuring accurate forecasting and data-driven decisions.

• Support and manage relationship with JHT Australia and any other distributors relevant across the region

• Collaborate with Marketing on lead generation campaigns tailored to gym and health club audiences.

Digital Sales Integration

• Drive the integration of ReformerPro digital services into commercial sales conversations.

• Partner with Product and Marketing to align launches and campaigns with digital-first initiatives.

• Use digital analytics and CRM data to refine sales strategy and customer engagement.

Operational & Cross-Functional Leadership

• Coordinate with Operations to ensure timely delivery, installation, and client satisfaction.

• Collaborate with Finance on pricing structures, invoicing, and revenue forecasting.

• Oversee onboarding of APAC commercial partners to ensure brand alignment and excellence in delivery.

• Monitor industry trends, competitive landscape, and new business opportunities in the APAC fitness market.

Key Requirements:

• Proven experience in B2B commercial sales leadership in fitness, wellness, or connected equipment industries.

• Strong understanding of the APAC fitness and gym sector, including sales cycles, procurement, and operations.

• Demonstrated success in integrating digital and hardware solutions in sales models.

• Excellent negotiation, communication, and relationship management skills.

• Experience building and managing high-performing sales teams.

• Strong data-driven mindset; proficiency in CRM systems (Hubspot/Pipedrive preferred).

• Willingness to travel across the APAC for key client visits, events, and conferences.

Why Join Us

At Your Reformer, you’ll join a fast-moving, values-driven company that’s reimagining fitness with design, quality, and purpose. You’ll work alongside a passionate leadership team, help shape the company’s next growth chapter, and be rewarded for your impact with competitive compensation and long-term opportunity.

If you think this is the right opportunity for you, please apply or email us at careers@yourreformer.com.au with CV, and cover letter.

About Us:

Your Reformer is on a mission to challenge the status quo of reformer pilates for the modern world. Whether our customers are seeking personal wellness or looking to elevate their business offerings, we make pilates more accessible to all. Join us in creating a world where self-care is celebrated and everyone can experience the transformative power of reformer pilates.

About the role:

We are looking for a Casual Online Concierge to join our team remotely from the Perth/WA time zone. This team member to help deliver exceptional end-to-end customer experiences across all online channels -including phone calls, emails, social media, and live chat. The focus of this position is to elevate the quality of every customer interaction, resolve issues with care and efficiency, and contribute to a consistent, high-quality brand experience that encourages loyalty and positive public sentiment.

The role is Casual which means a mixture of shifts which includes during the day/week, evenings & weekends. The nature of a casual role means that during peak periods of the business and also to fill in for the team if any gaps in the roster (for example sick days, extended leave etc.)

We are looking for someone with availability across Mondays, Friday evenings & weekends - Remotely within the Perth/WA Time Zone.

Key Responsibilities:

• Conduct showroom tours on when necessary (this can include weekends & week days) and answer incoming phone calls.
• Respond promptly to customer enquiries via email, social media (Instagram, Facebook Messenger), and our live chat platform, Zendesk.
• Maintain a professional tone aligned with our brand and marketing strategy.
• Stay up-to-date on product knowledge, pricing, and Pilates information to communicate effectively with customers.
• Support the National Sales Manager with reporting when needed.
• Follow up on sales enquiries, abandoned carts, and maintain accurate prospecting data.
• Ensure customer data integrity.
• Handover key updates at the end of shifts to other team members.

What We’re Looking For:

• A proactive and can-do attitude.
• Proven customer service, call centre, or retail sales experience.
• Strong skills using CRMs, Microsoft suite.
• Excellent verbal and written communication skills.
• The ability to multitask effectively and maintain strong organizational skills.
• A passion for health, wellness, and sales.
• Experience with reformer Pilates advantageous

Why Join Us?

• Be part of a mission-led business transforming lives through movement.
• Work with passionate, values-driven people in an energising environment.
• Collaborative and innovative work environment with room for career growth.
• Access to our premium Pilates equipment and digital fitness platform.

If you are passionate about providing an exceptional customer experience, driven and have a passion for the health and fitness sector, we would love to hear from you! Please apply, or email us at careers@yourreformer.com.au.

Only successful applicants will be contacted due to the high volume Your Reformer receives in recruitment drives.