About Your Reformer
Your Reformer is a global leading Pilates reformer brand, serving studios, instructors, and home practitioners through premium equipment, accessories, and education. Our direct-to-consumer (DTC) channel is more than ecommerce - it is a critical growth engine and a core touchpoint for our global Pilates community, where trust, expertise, and performance define the experience.

Role Purpose

The DTC Sales Manager is responsible for driving regional direct-to-consumer revenue performance through strong day-to-day trading, sales leadership, and commercial execution.

Reporting to the Director of Ecommerce Sales, this role translates regional objectives into clear sales plans and performance priorities, while staying closely connected to daily trading metrics, customer engagement, and team execution. Balancing commercial insight with hands-on leadership, the DTC Sales Manager drives sustainable revenue growth, conversion optimisation, and premium customer experience across all DTC touchpoints.

This role supports our US DTC region. While we have an office in Anaheim, California, the position can be based anywhere in the US, with occasional travel required.

Regional (US) DTC Sales Leadership

• Own daily regional DTC sales performance across revenue, conversion, AOV and product sell through
• Translate global DTC strategy into region-specific sales plans, forecasts, and execution priorities
• Coach and develop the ecommerce sales team through live support, feedback, and practical selling techniques

Trading & Performance Management

• Oversee daily, weekly, and monthly trading performance including revenue, conversion, AOV, and sell-through
• Monitor site performance, customer behaviour, and campaign results, identifying opportunities for optimisation
• Drive optimisation across merchandising, pricing, promotions, and product storytelling

Customer Engagement & Sales Excellence

• Champion a premium, consultative sales approach across all DTC touchpoints (chat, email, social, virtual selling)
• Ensure the DTC sales experience reflects Your Reformer’s position as a trusted Pilates authority
• Stay close to customer conversations to inform strategy, product priorities, and messaging
• Actively sell through chat, email, and social channels, setting the standard for customer engagement
  

Team Leadership & Capability Building

• Lead, coach, and develop the regional DTC sales team, setting clear expectations and performance standards
• Build a high-performance culture focused on accountability, skill development, and customer impact
• Coach through action and insight, balancing autonomy with hands-on guidance

Cross-Functional Collaboration

• Partner with Marketing to align campaigns, launches, and content with commercial priorities
• Work with Ecommerce and Operations to improve site performance, fulfilment experience, and scalability
• Provide regional sales insight to Product and Leadership teams to influence range, inventory, and innovation decisions
  

Key Performance Indicators (KPIs)

• US DTC revenue growth and profitability
• Conversion rate, AOV, and assisted conversion performance
• Product sell-through and campaign effectiveness
• Customer satisfaction, repeat purchase, and lifetime value
• Team performance, responsiveness, and quality of engagement

Skills & Experience

• Proven leadership experience in DTC, ecommerce, or digital retail sales (premium, fitness, or wellness preferred)
• Strong commercial acumen with experience owning regional or multi-market revenue targets
• Ability to balance strategic planning with hands-on trading and execution
• Data-driven decision-maker with strong analytical and performance management skills
• Confident, people-first leader who builds trust and capability through action
• Experience with Pilates, fitness equipment, or high-consideration products highly regarded
  

If you’re passionate about DTC, love being close to the customer, and want to lead growth for a premium wellness brand across US, we’d love to hear from you. Apply now or email your CV to careers@yourreformer.com.au.

About The Role:

We’re looking for a detail-oriented, fast, and highly autonomous full time Graphic Designer to support our marketing and ecommerce teams with the creation of performance-driven creative. You will be responsible for producing a high volume of visual assets across paid media, ecommerce, product launches, email marketing, and print, ensuring everything aligns with the Your Reformer brand while delivering strong commercial results.

This role suits someone who is extremely efficient, proactive, and comfortable owning projects from brief to final delivery.

Our HQ is based in Mornington, Victoria, where most of our Marketing team are located. However, we’re open to candidates across Australia who are comfortable working fully remotely.

Key Responsibilities:

Performance & Paid Media Creative

• Design high-performing creative assets for Meta, Google, TikTok, and other paid channels
• Rapidly iterate and produce multiple ad variations to support testing and scaling campaigns
• Work closely with the marketing team to optimise creatives based on performance insights

Ecommerce & Website Assets

• Create and update homepage banners, landing pages, product pages, and promotional graphics
• Design product launch assets and campaign visuals
• Ensure consistency across the ecommerce experience and maintain strong brand standards

Email & Marketing Design

• Produce creative for email marketing campaigns, flows, and promotions
• Support marketing initiatives with visual assets across digital channels

Print & Brand Collateral

• Design print materials, including packaging inserts, brochures, event materials, and retail assets
• Ensure all print work meets high-quality production standards

Brand Consistency

• Maintain a consistent visual identity across all touchpoints
• Ensure all deliverables align with Your Reformer’s premium brand positioning

What We’re Looking For:

Core Skills

• 3+ years experience in graphic design (preferably ecommerce or DTC brands)
• Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong understanding of performance-driven creative for paid advertising
• Experience designing for both digital and print production
• Extremely detail-oriented with a strong design eye
• Very fast and efficient at producing high-quality work
• Able to translate briefs independently with minimal direction
• Comfortable working in a fast-paced, high-output environment
• Highly organised with strong file management and workflow processes
  

Bonus Skills

• Experience designing for ecommerce brands
• Familiarity with Figma or web design tools
• Motion design or basic video editing for ads
• Understanding of conversion-focused design

Why Join Your Reformer

• Work with a rapidly growing global ecommerce brand
• Be part of a high-performance, creative team
• Opportunity to contribute to major product launches and campaigns
• Flexible working environment

If you’re a creative, brand-driven Graphic Designer with 3+ years of experience and a passion for bringing ideas to life through engaging visuals, we’d love to hear from you. If you’re excited by the idea of shaping the creative of a fast-growing wellness brand, please send your resume, portfolio, and cover letter to careers@yourreformer.com.au.

About Us:
Your Reformer is a fast-growing, design-led Pilates brand redefining the modern fitness experience. With a strong focus on innovation, community and premium studio environments, we continue to expand our footprint across Australia. As we scale, we’re building a high-performing team that blends creativity with commercial discipline, ensuring we deliver both an exceptional customer experience and sustainable business growth.

About the Role:
This role supports the finance team and business units with accurate reporting, structured forecasting support and practical commercial insights.

You will assist with month-end processes and key reporting deadlines, support incentive and other commercial calculations, maintain pricing tools and key commercial terms, contribute to forecasting and budgeting processes, and provide clear analysis and commentary to the business. The role suits someone who enjoys structured analytical work, improving processes and partnering with operational teams.

Key Responsibilities

Reporting, Analysis and Month-End Support

• Support the finance team during month-end close and other key reporting deadlines.
• Prepare and update regular reports for revenue, margin and key KPIs using established templates.
• Perform variance analysis (actuals vs budget/forecast), identify and summarise key drivers, and escalate issues where required.
• Respond to ad hoc data requests using Excel and finance systems.

Commercial Calculations and Controls

• Maintain trackers and supporting schedules for commissions, rebates, incentives or other commercial arrangements as required.
• Perform regular calculations using agreed rules and templates, ensure outputs are audit-traceable, reconcile where required and resolve straightforward queries.
• Maintain clear documentation of commercial rules and assist with testing changes to plans or structures.

Pricing and Commercial Support

• Maintain pricing sheets, rate cards and documented summaries of approved pricing, discounts and commercial terms.
• Update pricing models for new products, locations or customer agreements as directed.
• Perform margin and pricing analysis by customer, product or channel to support commercial decision-making.

Forecasting and Budgeting Support

• Assist in the annual budgeting and periodic re-forecasting processes by updating templates with latest actuals and assumptions.
• Load budgets and forecasts into reporting systems and validate data for accuracy and completeness.
• Maintain rolling forecast files and supporting schedules under direction of the finance team.

Business Partnering

• Provide first-line finance support to sales, operations and other teams on routine queries.
• Explain results and reports in clear, non-technical language, escalating more complex matters as required.
• Attend key team meetings to understand upcoming activity that may impact revenue, costs or commercial arrangements and communicate relevant insights to finance.

Data, Systems and Process

• Maintain key finance and commercial data to ensure system accuracy and consistency.
• Maintain appropriate version control and documentation standards across finance files.
• Assist in improving spreadsheets, templates and basic controls relating to reporting and commercial processes.
• Support implementation or enhancement of reporting tools led by the finance team.

About You

• Degree in Accounting, Finance, Commerce, Economics or similar.
• Experience in a finance, commercial, business analyst or accounting role.
• Strong Excel capability (pivot tables, lookups, core formulas) and comfort working with structured data.
• Exposure to management reporting, budgeting/forecasting or financial analysis in a commercial environment is advantageous.
• Strong communication skills, with the ability to explain financial information clearly to non-finance stakeholders.
• High attention to detail, particularly in calculation-driven and pricing-related work.
• Organised and proactive, comfortable working to structured deadlines and managing both routine responsibilities and ad hoc analysis.

If you’re excited by the idea of turning data into actionable insights, supporting business growth, and partnering with operational teams to make a real commercial impact, we’d love to hear from you. Please apply via the link with your resume and a cover letter outlining your experience and why this role excites you. Alternatively, you can email your application directly to careers@yourreformer.com.au.

The DTC Sales Manager owns end-to-end direct-to-consumer revenue performance across the region. This role sets and executes the regional DTC sales strategy while remaining closely

connected to day-to-day trading performance, customer engagement, and team execution.

Balancing strategic leadership with commercial pragmatism, this role drives sustainable revenue growth, conversion excellence, and premium customer experience across all DTC touchpoints.

The DTC Sales Manager partners closely with Marketing, Ecommerce, Product, and Operations to ensure regional performance aligns with global brand and commercial priorities.

We’re flexible on location for this role, as our team is distributed across multiple regions. The key requirement is that you’re comfortable and experienced in managing and collaborating with remote team members.

Key Responsibilities:

Regional DTC Sales Leadership

• Own daily regional DTC sales performance across revenue, conversion, AOV and product sell through
• Translate global DTC strategy into region-specific sales plans, forecasts, and execution priorities
• Coach and develop the ecommerce sales team through live support, feedback, and practical selling techniques
  

Trading & Performance Management

• Oversee daily, weekly, and monthly trading performance including revenue, conversion, AOV, and sell-through
• Monitor site performance, customer behaviour, and campaign results, identifying opportunities for optimisation
• Drive optimisation across merchandising, pricing, promotions, and product storytelling

Customer Engagement & Sales Excellence

• Champion a premium, consultative sales approach across all DTC touchpoints (chat, email, social, virtual selling)
• Ensure the DTC sales experience reflects Your Reformer’s position as a trusted Pilates authority
• Stay close to customer conversations to inform strategy, product priorities, and messaging
• Actively sell through chat, email, and social channels, setting the standard for customer engagement

Team Leadership & Capability Building

• Lead, coach, and develop the regional DTC sales team, setting clear expectations and performance standards
• Build a high-performance culture focused on accountability, skill development, and customer impact
• Coach through action and insight, balancing autonomy with hands-on guidance

Cross-Functional Collaboration

• Partner with Marketing to align campaigns, launches, and content with commercial priorities
• Work with Ecommerce and Operations to improve site performance, fulfilment experience, and scalability
• Provide regional sales insight to Product and Leadership teams to influence range, inventory, and innovation decisions

Skills & Experience

• Proven leadership experience in DTC, ecommerce, or digital retail sales (premium, fitness, or wellness preferred)
• Strong commercial acumen with experience owning regional or multi-market revenue targets
• Ability to balance strategic planning with hands-on trading and execution
• Data-driven decision-maker with strong analytical and performance management skills
• Confident, people-first leader who builds trust and capability through action
• Experience with Pilates, fitness equipment, or high-consideration products highly regards
  

If you’re a people-focused leader with DTC experience and a passion for the wellness or Pilates industry, we’d love to hear from you. Please send your resume and cover letter to careers@yourreformer.com.au.