Location: United Kingdom / Europe (Fully Remote)
Reports to: Head of Commercial Sales – International
Type: Full-Time

About Us

At Your Reformer, we’re redefining reformer Pilates for the modern world. From individual wellness to enterprise and studio solutions, we help people and businesses experience the transformative power of Pilates- anywhere, anytime. With customer experience and operational excellence at our core, we are scaling rapidly across global markets.

The Role

We are seeking an experienced Senior Account Manager with a strong operational mindset to manage and optimise our key distributor partnership across the UK, Europe, the Middle East & Africa. This role is focused on day-to-day account ownership, operational delivery, and commercial execution, ensuring our distributor is set up for success through strong processes, clear communication, and exceptional support.

This role is full time, fully remote so are open to applicants all over UK & Europe.

You will act as the primary point of contact for our largest distributor, working closely with their sales and product teams while partnering internally with Sales, Business Development, Inventory, and Logistics. This role is ideal for someone with proven account management experience, who thrives in complex environments, enjoys improving how things work, and understands the importance of flawless execution in driving long-term account growth.

Key Responsibilities

Account Ownership & Relationship Management

• Own and manage the end-to-end distributor relationship across the UK, Europe, and the Middle East (And some South Africa)
• Serve as the primary point of contact for all commercial, operational, and day-to-day account matters.
• Build strong, trusted relationships with senior stakeholders, sales team, and technical contacts.
• Understand distributor needs and priorities to ensure alignment with Your Reformer’s products, processes, and capabilities.
• Act as the internal advocate for the distributor to ensure consistent service delivery and issue resolution.

Commercial Support & Sales Enablement

• Support and enable distributor sales teams through comprehensive product education and training, developing a deep understanding of core products, accessories, and digital solutions (including kiosks) to drive sales growth and strengthen distributor relationships.
• Track performance against agreed targets and provide insights to support revenue growth.
• Identify opportunities to improve pipeline conversion, sales effectiveness, and account performance.
• Partner closely with internal Commercial Sales and Business Development teams to align on priorities and growth initiatives.

Operational Excellence & Delivery

• Own post-sale operations, including end-to-end implementation and onboarding of distributors, with responsibility for rollout checklists and kiosk deployment.
• Coordinate closely with Inventory and Logistics teams to ensure smooth ordering, delivery, and installation processes.
• Manage forecasting, order cycles, fulfilment planning, and operational escalations.
• Ensure distributor expectations are aligned with inventory availability, lead times, and global logistics processes.
• Drive continuous improvement across account operations to reduce friction and improve efficiency.

Reporting & Continuous Improvement

• Provide regular reporting on account performance, sales activity, KPIs, and risks.
• Maintain accurate data within CRM systems to support forecasting and planning.
• Identify operational gaps, process improvements, and opportunities to strengthen the partnership.
• Proactively address challenges to ensure high levels of distributor satisfaction and long-term retention.

What You Bring

• 5+ years’ experience in account management, distributor management, or B2B commercial roles.
• Demonstrated success managing large or complex accounts with a strong focus on operational execution.
• Proven ability to work cross-functionally with sales, logistics, inventory, and product teams.
• Strong organisational skills, attention to detail, and ability to manage multiple workstreams.
• Excellent communication, stakeholder management, and problem-solving capabilities.
• Experience using HubSpot or similar CRM platforms for forecasting, reporting, and pipeline management.
• Experience within health clubs, fitness, wellness, or studio environments is a strong advantage.
• Exposure to international or multi-market accounts is highly desirable.

Why Join Us?

• Be part of a purpose-led brand making wellness more accessible globally.
• Work with a collaborative, high-performing international team.
• Step into a critical role with real ownership and impact.
• Enjoy flexibility, autonomy, and growth opportunities in a fast-scaling business.

If you’re a proven Account Manager who thrives on operational excellence, strong partnerships, and delivering results in fast-growing environments, we’d love to hear from you. Apply now or email your CV to careers@yourreformer.com.au.

The Head of DTC Sales owns
end-to-end direct-to-consumer revenue performance across the region. This role
sets and executes the regional DTC sales strategy while remaining closely
connected to day-to-day trading performance, customer engagement, and team execution.

Balancing strategic leadership with
commercial pragmatism, this role drives sustainable revenue growth, conversion
excellence, and premium customer experience across all DTC touchpoints. The Head of DTC Sales partners closely with Marketing, Ecommerce, Product, and Operations to ensure regional performance aligns with global brand and commercial priorities.

Key Responsibilities:

Regional DTC Sales Leadership

• Own daily regional DTC sales
  performance across revenue, conversion, AOV and product sell through
• Translate global DTC strategy into
  region-specific sales plans, forecasts, and execution priorities
• Coach and develop the ecommerce sales team through live support, feedback, and practical
  selling techniques

Trading & Performance Management

• Oversee daily, weekly, and monthly
  trading performance including revenue, conversion, AOV, and sell-through
• Monitor site performance, customer behaviour, and campaign results, identifying opportunities for optimisation
• Drive optimisation across
  merchandising, pricing, promotions, and product storytelling

Customer Engagement & Sales
Excellence

• Champion a premium, consultative
  sales approach across all DTC touchpoints (chat, email, social, virtual
  selling)
• Ensure the DTC sales experience
  reflects Your Reformer’s position as a trusted Pilates authority
• Stay close to customer conversations
  to inform strategy, product priorities, and messaging
• Actively sell through chat, email, and social channels, setting the standard for customer engagement

Team Leadership & Capability
Building

• Lead, coach, and develop the
  regional DTC sales team, setting clear expectations and performance standards
• Build a high-performance culture
  focused on accountability, skill development, and customer impact
• Coach through action and insight,
  balancing autonomy with hands-on guidance

Cross-Functional Collaboration

• Partner with Marketing to align
  campaigns, launches, and content with commercial priorities
• Work with Ecommerce and Operations
  to improve site performance, fulfilment experience, and scalability
• Provide regional sales insight to
  Product and Leadership teams to influence range, inventory, and innovation
  decisions

 Skills & Experience

• Proven leadership experience in DTC,
  ecommerce, or digital retail sales (premium, fitness, or wellness preferred)
• Strong commercial acumen with
  experience owning regional or multi-market revenue targets
  
• Ability to balance strategic
  planning with hands-on trading and execution
  
• Data-driven decision-maker with
  strong analytical and performance management skills
  
• Confident, people-first leader who
  builds trust and capability through action
  
• Experience with Pilates, fitness
  equipment, or high-consideration products highly regards

If you’re a people-focused leader with DTC experience and a passion for the wellness or Pilates industry, we’d love to hear from you. Please send your resume and cover letter to careers@yourreformer.com.au.