Using Social Media to Grow Your Studio
You’ve opened your own studio, how exciting! Now let’s keep that momentum going. Social media is a powerful, inexpensive tool to increase visibility, connect with your community, and attract new clients. When used strategically, it helps position your studio as a go-to destination in your area.
Start with the Basics: Your Bio, Highlights & Pinned Posts
When someone visits your profile for the first time, they should instantly understand what your studio offers and what makes it special. This starts with what is seen in the first scroll, your bio, highlights, and pinned posts.
Optimise Your Bio
Set your bio up for success by including the following:
- Location: List your full address to improve discoverability.
- Operating Hours: Make it easy for prospective clients to see when you’re open.
- Studio Offering: Include a short overview of your services. You’ll be able to go into more detail in your pinned content.
Bio Example:
Mindfull Movement Mordialloc
📍 123 Mindful Way, Mordialloc
🕓 Open 7am-9pm Daily
🧘🏼 Yoga, Reformer & Mat Pilates and Barre Classes Available
Links
- You can also include up to five clickable links, use these for class bookings, your timetable, free trials, or promotions.
Pin Key Content to Your Profile
Use pinned posts to keep your most important content at the top of your profile. Simply post as usual, then tap the three dots on the top right of the post and select “Pin to your profile.”
What to Pin:
- Class Overviews: Create a post or Reel that explains each class type (e.g., Reformer Flow, HIIT Reformer, Reformer Jump), what to expect, and who it’s suitable for.
- Studio Tour: Share a high-quality image or video that highlights your space, including equipment used and the general vibe and style of your studio.
- Current Offers: Promote free trials, intro packs, or limited-time deals and simply pin and unpin them as they change.
Content can be pinned on Instagram, TikTok and on Facebook pages.
Make Your Timetable Easy to Find
A clear, visible timetable is essential. Prospective members will want to know if your schedule fits their routine.
- Add your schedule to your Instagram Highlights (e.g. “Timetable”).
- Include a link to your booking system or website in your bio.
- Use Stories to share weekly class overviews and availability updates.
Use Story Highlights Like a Digital Brochure
Instagram Story Highlights are a great way to give new visitors a quick snapshot of your studio. You can create Highlight covers that align with your brand and name them clearly.
Suggested Highlight Titles:
- Classes
- Timetable
- Meet the Team
- FAQs
- Offers
- Studio Tour
- Testimonials
These allow new and existing clients to quickly navigate your page and find the information they need without having to spend time looking for it.
Communicate Your Studio’s Offering, Energy & Style
Many clients choose a studio not just based on class types, but how the space feels. Some love bright, sun-filled spaces; others prefer moody, immersive environments. Use visuals that truly reflect your studio vibe.
Showcase:
- Studio layout and equipment available
- Music, ambiance, and energy level
- Instructor personalities and approach
Short-form video (like Reels or TikToks) is an ideal way to convey atmosphere. Consider time-lapse clips, class snippets, or morning-to-evening transformations of your space.
Create a Sense of Community
Clients want to feel like part of something bigger. Building and showcasing your studio’s community will create deeper connections and help with organic word-of-mouth.
Here’s how:
- Celebrate wins and milestones (e.g. “Congrats to Ella on 50 classes!”)
- Introduce your instructors through fun Q&As or “Meet the Team” videos
- Share UGC (user-generated content) with permission, repost member photos and testimonials
- Host challenges or giveaways (e.g. “Share a selfie post-Pilates class to win a pair of Your Reformer grip socks”)
Encourage your community to tag your studio in their posts. This spreads awareness to their followers, helping you reach more potential clients in your local area.
Engage with Intention
A successful social presence isn’t just about posting; it’s also about engaging.
- Reply to DMs promptly - treat them like your inbox.
- Answer questions, follow up with leads, and encourage conversation.
- Use interactive features like polls, Q&As, and quizzes in Stories to create two-way dialogue.
Instagram’s “Close Friends” feature is also great for offering loyal clients sneak peeks, last-minute class spots, or special member-only deals.
Leverage Testimonials & Reviews
Social proof is everything. Sharing real experiences from happy members builds trust and reinforces your credibility.
Ways to share testimonials:
- Repost Google or ClassPass reviews as graphics
- Share video testimonials or client quotes
- Create a “Testimonials” Highlight or Carousel
These validate your offering and give prospective clients the nudge they may need to take the first step.
Content Strategy
It’s easy to get overwhelmed with content creation, but a simple content structure can help.
Think of your content in these 4 categories:
- Educational – Class types, benefits, how-tos
- Inspirational – Member stories, progress, milestones
- Promotional – Offers, free trials, events
- Community-Focused – BTS, team intros, studio culture
Social media isn’t just a marketing tool; it’s your studio’s digital front door. With a clear, consistent strategy, you can use it to:
- Communicate your offering
- Attract and convert new members
- Build a loyal, engaged communityGrow your business with minimal spend
Ready to level up your studio even further? Enquire below to learn more about our Pilates Equipment that can provide your clients with additional value.