emma founder your reformer

Celebrating International Women’s Day in 2022

Imagining a gender equal world for 2022 and beyond. Celebrating International Women’s Day at Your Reformer is incredibly important to us. I am still floored by how much women can get done in a day. One of my friends described us as a Swiss Army knife, multitasking lifesavers. So imagine a world where women are supported and provided with the environment to stand up and be noticed and acknowledged in all areas of their lives.

We’re a family owned and operated business with a strong focus on our team. A team of which is largely made up of women. As the founder of YR, with two young children at home, providing flexible work arrangements that enable women to be empowered and therefore excel in their positions is a huge motivator for me and something I’m proud of.  In a world post COVID, it should be even easier for organisations to recognise that women, and men, can flourish if they are able to shift their priorities around and work when it suits them best. We are certainly striving to break the bias in our workplace and I hope our team feel the same way.

Shifting our focus to our customers and YR communities, we believe we have our own way of supporting a world where women (and men of course) thrive. Our mission is to make pilates more accessible to homes and giving our customers the opportunity to create a wellness sanctuary in their own homes. By doing so we offer them the flexibility and freedom to stay active by their own schedules, to empower them to get stronger physically and mentally, to be a role model for those around them, and to give them back time to do other things they want or need to do. 

In my 30s, I’ve spent a lot more time in reflection, and I’ve realised that I’m incredibly motivated by inspiring others, but in a real and genuine way. To strive to live a life I am proud of, not striving for perfection. Now as a mother of two boys, I want them to grow up to value women as their equal, and to treat everyone with respect and kindness. 

Individually, we're all responsible for our own thoughts and actions - all day, every day.


We can break the bias in our communities.

We can break the bias in our workplaces.

We can break the bias in our schools, colleges and universities.

Together, we can all break the bias