9 Tips to a successful studio grand opening

9 Tips to a successful studio grand opening

Preparing for your very own studio grand opening? Perhaps you're thinking about launching a new reformer Pilates service for your members? Whatever your studios goals are, It’s never too late to leverage the excitement and run a massive grand opening or reformer launch celebration!


Plan what your goals are for the grand opening – do you want to create massive awareness or is it mostly for the goodwill to members... or perhaps you’d like to have a massive membership sign up day! 

Create excitement – get instructors and staff talking about the event in class and reinforce on social media and email marketing  

Make extra fun with a Theme – Not only is it something extra to talk about, but dressing the studio or staff or members is extra fun, or tying the event in with a charitable cause provides extra good vibes 

Did someone say FREE? - Get your classes heaving by launching with a morning, day or evening's worth free classes, showcasing your best class types 

Provide Great Prizes – People love freebies and awesome prizes – it's human nature! And you can do this relatively cost-free through membership, pass or retail giveaways, and prizes donated by local like-minded businesses 

Book and confirm attendance – it is easy to make a booking, especially if it's free, but make sure they show up by confirming their attendance! 

Create a festival atmosphere - Invite like-minded local business to provide stalls with free samples or demonstration 

Get local media or media personalities - behind the event by providing something reciprocal like corporate classes, memberships or retail gifts 

Have a membership/class pack special for the day only! - Create urgency and excitement by having a great offer on the day! And even keep your price integrity (yield) by adding FREE months on the end of memberships or extra classes to packs!