As expectations around movement, wellness and recovery continue to evolve, businesses across fitness, hospitality and healthcare are being asked to offer more. More inclusivity, more flexibility, and more long-term value.
Reformer Pilates sits at the intersection of these shifts. Low-impact yet highly effective, adaptable across ages and abilities, and deeply aligned with modern wellness values, it offers a powerful way to support consistent, sustainable growth, no matter your industry.
Below, we explore how Reformer Pilates creates meaningful opportunities across four key industries.
Health Clubs: Retention Through Variety and Longevity
Health clubs are no longer competing on equipment alone. Members want variety, balance and training they can commit to for the long-term.
Reformer Pilates adds a premium, low-impact modality that complements traditional gym offerings. It appeals to members who may be navigating injury, prioritising recovery, or simply seeking a more mindful approach to strength and mobility. At the same time, it introduces a fresh challenge for experienced gym-goers looking to move differently.
With the ability to run sessions on-demand or in structured formats, Reformer Pilates helps health clubs increase engagement, maximise space, and keep members returning week after week.
Studios: Differentiation in a Growing Pilates Market
As Pilates continues to grow globally, studios are being challenged to stand out while staying true to their identity.
Reformer Pilates allows studios to broaden their reach without losing focus. Its inclusive nature welcomes beginners, older adults, and recovery-focused clients, while still delivering the precision and challenge experienced members expect. Beyond the workout itself, the Reformer experience creates a sense of ritual. A space where movement, wellbeing and community intersect.
By integrating digital tools alongside in-studio classes, studios can increase accessibility, smooth operational demands, and support long-term growth without compromising quality.
Hospitality: Wellness That Elevates the Guest Experience
In hotels and resorts, wellness has become a defining part of the guest journey.
Reformer Pilates offers a refined, restorative experience that fits seamlessly into modern hospitality environments. Guests can move when it suits them. Whether it’s an energising morning session or a calming evening reset, without the need for scheduled classes or large group formats.
By offering Reformer Pilates as part of an on-demand wellness experience, hospitality businesses can differentiate their offering, enhance guest satisfaction, and position their property as a destination for holistic wellbeing.
Allied Health: Extending Care Beyond the Consultation Room
In Allied Health, movement is a cornerstone of recovery, but continuity can be a challenge once patients leave the treatment room.
Reformer Pilates provides a safe, structured pathway for patients to build strength, mobility and confidence beyond hands-on care. Its controlled environment supports evidence-based rehabilitation while empowering individuals to take an active role in their ongoing well-being.
For clinics, this opens the door to new service offerings, preventative care pathways, and a stronger connection between treatment and long-term health outcomes.
One Modality, Multiple Growth Opportunities
Across all four industries, Reformer Pilates supports growth in three key ways:
Stronger retention
Its low-impact, joint-friendly nature makes it accessible for the long term, encouraging consistency and loyalty.
Broader appeal
From first-timers to experienced movers, Reformer Pilates attracts audiences that traditional fitness or rehab offerings may not.
Operational efficiency
With flexible delivery options and digital support, businesses can offer more value without increasing complexity.
Ready to Evolve Your Offering?
Reformer Pilates is more than a workout; it’s a modern movement solution designed to meet the expectations of today’s members, guests and patients.
If you’re ready to explore how Reformer Pilates can support your business growth, our Commercial team is here to help.