Reformer Pilates is currently the fastest-growing fitness modality, experiencing unprecedented demand globally across the wellness and fitness industries. No longer seen as just a workout, it is evolving into a holistic lifestyle choice — a form of self-care that offers both physical and emotional rejuvenation, while fostering a deep sense of cultural connection.
Historically, fitness has been shaped by rigid cultural norms and defined by gender binaries, exclusive gym environments and narrow ideals of strength and athleticism. But today fitness is increasingly embracing inclusivity, making exercise accessible and welcoming to all bodies, genders and abilities, reshaping fitness spaces, routines and media to make all people feel welcome and capable.
For businesses, Reformer Pilates represents a safe and strategic investment, with the potential for strong financial returns and long-term growth. By tapping into this booming market, businesses can attract a diverse and expanding clientele, positioning themselves at the forefront of a fitness revolution that is reshaping the industry and elevating the standards of health and well-being.
By 2030, the global fitness industry is expected to reach an estimated AUD$334 billion. But the future of fitness isn't about greater weights and higher speeds, it's about progress with purpose, optimisation and movement as medicine. Our survey of 1,200+ global fitness consumers highlights the shifting values that are redefining fitness. Notably, health and wellness have become the top life priority for a majority (60% cite it as their primary goal for the next year), even outpacing career or financial goals.
Drawing on global lifestyle trends and in-depth consumer insights, The Future of Movement report uncovered how people are redefining what it means to "move well" across the following topics:
Flex for all
Optimised Ageing
Flow States
Custom Fits
Community Connection
65% of respondents tried a new form of exercise in the last year beyond their usual routine.
This reflects an openness to diverse fitness experiences, signalling a more inclusive definition of movement that can appeal to all ages and ability levels.
Staying active into old age isn't an afterthought - it's a primary driver for many.
85% say that longevity (being able to be active in later years) is "very important" in their current exercise choices.
Gone are the days of one-size-fits-all fitness. Today's fitness consumer sees themselves as an experiment of one.
More than half of respondents (54%) said their own personal experience and past results influence their fitness choices more than any other factor - far more than advice from trainers, doctors or social media.
Receive exclusive access to the full report to discover insights that can unlock more growth and long-term success for your business.